A mascara that eliminates the need for an eyelash curler… Now that’s something that catches my attention. I have stick straight lashes that have trouble standing up even when curled, so I can always use some serious curling action. When I first laid hands on Benefit Roller Lash, I was expecting an all right mascara, but I didn’t really believe the super curling claims on the packaging:
Curl Power! It’s a roller for lashes! The eye-opening Hook ‘n’ Roll brush grabs, separates, lifts and curls… while the instant curve-setting formula holds for 12 hours.
Sounds like your typical beauty product gimmick, right? But then I tried it out.